Best Ideas for the new Pinterest Profile Banner
Pinterest is a platform that changes. For all the truths that consistent and active presence will yield growth, that doesn’t mean the platform doesn’t alter over time. Think SmartFeed creation in 2014, Promoted Video Pins, Lens and the Following tab. These are all changes that Pinterest makes to improve their platform. And Pinterest has brought another change to the aesthetics of profiles. A new banner and views in the account profiles.
At the time of publication this new banner was only available to business accounts
Pinterest implemented some more user friendly options in the beginning of 2018. Boards gained the option to archive boards, organize pins, subsections and boards. These were all great options for users, but didn’t show much purpose for the marketer. At least not in a way that is readily obvious. This new profile layout could be viewed as a similar change, but on the spectrum of how advantageous the changes are to an influencer it falls closer to promoted video pins than organized subsections. There are a few store-front advantages to these changes.
Think of your profile as your business store front on Main Street Pinterest. (How often people walk by your storefront is a topic for another post, but let’s assume people are walking by). Your store front used to look like this (this is desktop):
And now The Pinterest Profile Banner looks like this
You can of course see the immediate differences. There is now a giant banner of pins appearing at the top. That banner has 3 options latest Pins, Recent activity, A specific Board
In This is the msot recent pins you have saved to your profile. That means if you schedule through tailwind every pin you have scheduled will show up in this banner and it will be a constantly changing banner
This is pins people have saved from your site and linked accounts. That means any
A Specific Board
This is exactly what it says, you choose a board to be displayed in the banner. That means you can curate what the banner looks like.
How do you use your Pinterest Banner for influence?
This makes a great set of choices. If you are giant influencer who only pins your own images the choices don’t matter much, cause all your work with be on display no matter what. The rest of Pinterest Marketers have a chance to create a nice store front. When your ideal audience member comes to your profile they can quickly see a long row of pictures sharing the best of what you offer. Better yet that store-front awning now has a link to that information.
Below is an example of a profile that is beautiful.
This is Sandy of Fearless Dining…and what does their banner tell you? They do FOOD! It’s delicious and beautiful. And it’s just images.
When you pick a board or recent activity you may end up with lots of pins that don’t fit the long pin design or have words getting cut off. That can look messy and not be on brand.
Ways to make a Beautiful Pinterest Profile Banner
Create a new board or use your brand board (FYI you can’t make it secret and use it for your banner). Then pin beautiful images to that board and nothing else. Images that represent your brand and come from you. If your brand uses text based images that will be fine so long as they all coordinate. You could even do just one pin. But I don’t recommend that. Remember this is the store front. If people click your beautiful banner expecting a board with several beautiful pins and they see it’s just one, bad user experience.
So I suggest getting your 10 best image pins that coordinate best and place them all in a board. Then make that board your banner board. The Modern Proper has the idea with this one.
This is using the power of a visual platform to your benefit. Gorgeous!
The viewers number below your profile pic. What is viewers? It’s the aggregate number of all pin impressions and engagements. So this number is gonna be larger than you might expect, because it includes everything your pins and profile have done over the last 30 days with it’s audience. Interesting thing is this is now showing that sometimes lots of followers doesn't meant many views. I think that’s why Pinterest picked this number for quick reference. We might need to reeducate our brands to understand this, but that is another topic for another time. For now make your storefront beautiful with a beautiful banner choice