E005: Pinterest’s Top 100 Trends for 2019
On this episode Annette and guest host Lisa Cvetko share some of Pinterest’s Top 100 Trends for 2019 plus Pinterest news and what you should be pinning in February. Stay in the loop and pin relevant content to serve your audience and grow your presence.
Top 100 trends for 2019. These are based on trends from 2018 and provide a solid foundation for planning your content curation. Some of our favorites include sober-living drinks (aka mocktails) and geometric wall designs!
Pinterest shared their diversity report highlighting their hiring practices and their skin tone options (greatly improving search results for makeup! All skin tones are now available)
Pinterest is interviewing banks to go IPO
Video ad rates were lowered from $6 per 1000 impressions to $2 per 1000 impressions and $3 for wide format. If you’ve been waiting to try video ads, now is the perfect time to take advantage of better pricing! Check out the ad format tips from Pinterest
What to Pin in February
Pull ideas from the 100 trends for your content creation and use them for year-round pinning. Remember, always look ahead 1.5 to 2 months—in February you should be pinning for March to mid-April because people are planning now! This month we recommend focusing on the following:
European cities, abandoned castles, Spring Break locations with trending ideas (especially destinations that are unknown, unique, etc.)
Spring fashion (for Spring Break planning), florals, casual clothes, work wear, ripped or painted jeans
Toy Subscription boxes (and even pet subscription boxes!)
most people get engaged between Thanksgiving and New Year’s with another spike on Valentine’s Day. Popular searches this month will include:
Dresses, venue searches, color themes, flowers, lace, general planning, and rustic themed weddings,
On this Podcast E5: Pinterest’s Top 100 Trends for 2019
1:19 Peculiar Pin
3:39 Pinterest News
4:27 News: Toy Subscription Boxes & Geometric Wall Paint
7:29 News: Travel & Food
10:19 News: Diversity Report, Skin Tone Search Option, IPO & Video Ads
13:07 What to pin in February: Holidays & Travel
16:40 What to pin in February: Food, Fashion & Subscription Boxes
20:37 What to pin in February: Education & Weddings
The peculiar pin for todays Podcast was Mushroom Coffee. You can see all the Peculiar Pins by following our Pinterest Board Pinterest | Peculiar Pins.