E005: Pinterest’s Top 100 Trends for 2019

E005: Pinterest’s Top 100 Trends for 2019

On this episode Annette and guest host Lisa Cvetko share some of Pinterest’s Top 100 Trends for 2019 plus Pinterest news and what you should be pinning in February. Stay in the loop and pin relevant content to serve your audience and grow your presence.

Pinterest News

  • Top 100 trends for 2019.  These are based on trends from 2018 and provide a solid foundation for planning your content curation. Some of our favorites include sober-living drinks (aka mocktails) and geometric wall designs!

  • Pinterest shared their diversity report highlighting their hiring practices and their skin tone options (greatly improving search results for makeup! All skin tones are now available)

  • Pinterest is interviewing banks to go IPO

  • Video ad rates were lowered from $6 per 1000 impressions to $2 per 1000 impressions and $3 for wide format. If you’ve been waiting to try video ads, now is the perfect time to take advantage of better pricing!  Check out the ad format tips from Pinterest

Use the Top 100 Trend Predictions from Pinterest to plan content and descriptions for your Pinterest marketing.

What to Pin in February

Pull ideas from the 100 trends for your content creation and use them for year-round pinning.  Remember, always look ahead 1.5 to 2 months—in February you should be pinning for March to mid-April because people are planning now!  This month we recommend focusing on the following:

  • Holidays:

  • Travel:

    • European cities, abandoned castles, Spring Break locations with trending ideas (especially destinations that are unknown, unique, etc.)

  • Food:  

    • Healthy eating and diet-specific foods (e.g. Paleo, low-carb), crockpot, pasta, quinoa, Asian-inspired dishes (because of Chinese New Year), Pegan (a Paleo/vegan combo!)

    • Comfort food

  • Fashion:

    • Spring fashion (for Spring Break planning), florals, casual clothes, work wear, ripped or painted jeans

  • Education/Kids:

  • Weddings:

    • most people get engaged between Thanksgiving and New Year’s with another spike on Valentine’s Day. Popular searches this month will include:

    • Dresses, venue searches, color themes, flowers, lace, general planning, and rustic themed weddings,

Do you know that spring break and summer travel planning start in February and you should be pinning it to help your pinterest marketing plan. Get more topics that are trending for pinning in February on Pinterest

There’s a lot of great content to pin in February!  Be sure to check out the Top 100 trends for 2019, especially our list for this month, and you’ll serve your audience well and see increased impressions.

Pinterest : https://pinterest.com/PinConcierge

Instagram:  @PinConcierge

Reddit: u/OrigamiFoodie

On this Podcast E5: Pinterest’s Top 100 Trends for 2019

1:19  Peculiar Pin

3:39  Pinterest News

How can you use Pinterest’s Top 100 trends report in your Pinterest marketing strategy? Let’s talk about those trends and what to be pinning in February on the Pin Concierge Podcast. #pinterestmarketing #pinconcierge #TrendingOnPinterest

4:27  News: Toy Subscription Boxes & Geometric Wall Paint

7:29  News: Travel & Food

10:19 News: Diversity Report, Skin Tone Search Option, IPO & Video Ads

13:07 What to pin in February: Holidays & Travel

16:40 What to pin in February: Food, Fashion & Subscription Boxes

20:37 What to pin in February: Education & Weddings

Peculiar Pin

The peculiar pin for todays Podcast was Mushroom Coffee. You can see all the Peculiar Pins by following our Pinterest Board Pinterest | Peculiar Pins.

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