E31 Tips for Hiring a Pinterest Virtual Assistant or Manager
On today’s episode, Annette is interviewed by special guest Emily Perron about the process of hiring a Virtual Assistant (or other service provider). Emily specializes in serving bloggers, but this information is valid across industries. Whether you’re looking for clients or searching for the right Pinterest manager, this episode will help you understand the best way to do it. And don’t miss our Peculiar Pin—Build Your Own Pack Raft!
It’s important to know what you’re looking for when you need help in your business. Do you want someone to just take it all over so you don’t have to think about it, or do you want to be involved in each decision? There are different levels of service depending on what you need!
Virtual Assistant: someone you are directly instructing on how to do things the way you want them done. This is a very task-oriented individual and you’re still very involved in guiding them in what to do every day.
Social Media Manager: someone who helps you create an overall strategy for your digital media marketing. They don’t necessarily specialize in one specific thing. Ideally, they’ll be extremely knowledgeable in all the platforms they manage, but it’s hard for any one person to do that because each platform really has its own specialized market, niche, and purpose.
Pinterest/Facebook/Instagram Manager: someone who already knows the best way to utilize the platform in which they specialize, so they don’t need a lot of direction or oversight. They also know how to find the newest information and latest updates so they can stay current with changes and keep up with new services and trends. This person has specialized knowledge and expertise and they are continually learning and staying up-to-date on all the information.
What should you look for when you’re ready to hire help?
There’s no formal path to take to become skilled in social media, although there are some classes and certifications available.
Be sure to ask:
Where they gained their experience and learned their platform?
What’s their philosophy about how their specialized platform functions?
What can they do for you? Make sure your expectations match what they’ll do for you?
What are the key indicators they’ll be reporting back to you?
It’s important to learn who they are, where they began, what they are doing now, and what output you can expect from the work they do for you.
Where do I find someone to hire?
Get a referral from someone you trust (especially if you don’t know where to start).
Where do I find clients?
As with any industry, there are various ways to find clients, but some of the best ways include:
Facebook groups (especially Pinterest-based, Virtual Assistant, or Business Growth/Marketing groups)
How do you know if a client is right for you?
First, an important thing to find out right away is how much they really want to be involved with Pinterest. This will immediately tell you if the relationship is worth pursuing. If their expectations don’t match what you offer, it’s easy to recognize and part ways.
Second, look for clients who fit your niche, especially if you have a specific niche like food.
Third, understand what kind of business relationship you want with your clients.
Tips for onboarding clients:
It needs to be simple and streamlined! Check out episode 24 for detailed information about onboarding clients.
Never expect clients to understand your company—you need to tell them what you do.
What Reporting Do I Want from my VA?
Focus on what Pinterest is doing for your business (i.e. clicks to your site) rather than vanity metrics like monthly viewers or saves. These numbers can be helpful for big businesses with big ad budgets looking primarily for brand awareness, but smaller businesses will get the most value of out of seeing what impact is actually being had on their site.
Your Pinterest manager should be sending you regular reports about this. To recap, you want
The basic data of KPIs (key performance indicators)
Insight into what happened in the last month
Suggestions for future actions you should take
Characteristics of a Good Pinterest Manager
As with any job or company, there are certain characteristics you should be developing or looking for (depending on whether you want to hire someone or be hired).
Understanding of selling and marketing
Flexibility—the ability to change with the platform
Where should a blogger start with their own Pinterest management?
If you’re just starting out as a blogger and you aren’t ready to hire help, there are plenty of resources available to help you learn the ropes!
Podcasts (like the Pin Concierge Podcast!)
business.pinterest.com is loaded with great information
Understanding what you need and how to find it is vital to making a good business match. If you follow the tips we shared today, you will get there faster and see improved results. Don’t miss our next episode, where you’ll find more information and inspiration for your business and your life through Pinterest.
E031 Tips for Hiring a VA
0:03 Getting to know Annette
3:20 Defining Jobs
6:45 Things to Look For When Hiring
9:45 How to Find a Pinterest Manager
12:45 Is the Client Right For You?
15:00 Onboarding Clients
18:35 What Reporting Do I Want?
21:00 Characteristics of a Good Pinterest Manager
23:14 Where Should a Blogger Start with Pinterest
To see this episode’s and all the Peculiar Pins, Check out our Peculiar Pins Board