E009: What to Pin in March and Pinterest News
What to Pin in March + Pinterest News
On this episode, Annette and guest host Lisa Cvetko share what Pinterest VAs should be pinning in March (this is a big pinning month for a lot of niches!). They’ll also chat about the latest news including Sustainable Living trends and the newest guidelines from Tailwind about how often to revive your content on Pinterest. This week’s peculiar pin is very pinteresting—Bread Stapled to Trees.
Interest in sustainable living is up 69% from last year, and it’s one of the most searched terms on Pinterest for ages 38 and under. This really fits with the “zero waste” trend Pinterest named for 2019, and the millennial attitude of saving the planet (which we love).
You’ll see this in areas like plastic bags vs. paper bags vs. make your own bags. The article linked above is really valuable for understanding the different areas of sustained living and how you can apply it to your audience.
Check out their pinsights boards for inspirations and ideas of tattoos, but notice—and this is the interesting part—even Pinterest instructs readers to post photos of their own tattoos to pins they like. As a Pinterest manager or VA, this is important to note for two reasons. 1) it increases interaction with your audience and 2) Pinterest is telling you this is something that matters to them and they’ll probably show those pins to more people.
We can all officially relax when it comes to image sizing! Instead of worrying about whether to use 1000x1500 or 600x900, Pinterest says they all work because the aspect ratio of 2:3 is what really matters. Just don’t go below 400 pixels and you’ll be in good shape. The article also includes information on pin sizing for videos, and carousel pins, so be sure to check it out!
Tailwind has let us know that we should not be pinning the same pin to the same board more often than every 4 months. If you have smart loops set up to repin the same content every month, you need to slow them down!
Fresh content gets priority on Pinterest! But fresh content doesn’t always mean NEW content. They mean a new pin image or an old pin image with a totally new description. This is new, fresh content in Pinterest’s eyes, and they favor that.
How to pin new, fresh content without constantly creating new content:
Create more images for existing content (don’t just have one, have ten!)
Create new boards
Use these strategies to avoid being reported as spam (which we all know is BAD!)
What to Pin in March
Remember, you should always look 1.5-2 months out, so right now that means the end of April through May.
Holidays: Easter, Mother’s Day, Graduation, Star Wars Day (May the 4th), Cinco De Mayo, Memorial Day (this is a big one—it kicks off summer BBQ season).
Life Moments: car buying (peaks in spring), prom activities, graduation.
Food: Star Wars Day (which has some really fun pins), Cinco de Mayo, Easter brunches and recipes, Memorial Day, graduation. Healthy recipes will have less of an appeal at this point in the year, so focus on pinning food that fits these categories.
Travel: This is when people start planning their summer vacations so pin content about where to travel in June or July (yes, this is further out than 2 months, but people will plan their summer vacations further ahead than they will other things), last-minute spring break ideas (last-minute travel deals, how to keep kids happy in the car, etc.), zero-waste (sustainable) travel
Fashion: Spring and summer fashion ideas, pastels, sustainable brands (which also fits the sustainable living category).
Prom fashions have a lot going on this year:
high neckline with low back
color: earthy greens
there’s not an emphasis on matching your date’s dress
Weddings: this is a little different than other categories because weddings are planned further out. The most popular months to get married (in colder climates where winter weddings aren’t popular) are September, October, and June. You’ll have to cater to both seasons with your wedding content.
June weddings: pin bridal shower ideas, wedding cakes, invitations
popular trends include rustic, semi-industrial, boho
September and October weddings: pin bridal party outfits and honeymoon planning
Home: the hot, new color for home decor is Klein blue (which is a cobalt blue). It’s named after French artist Yves Klein. Other blue content would probably also do well for March. More great content to pin includes:
Rugs on walls
White walls with bold accent walls
Floral patterns & pastels
Gardening—indoor and outdoor. Patios are being used as an extension of indoor living
Outdoor teen space: tables, fire pits, lounging areas
Front step decor
Spring cleaning—green, DIY cleaning products, and cleaning your windows with newspaper (more Sustainable Living ideas). Any spring cleaning tips are also relevant!
Sustainable home ideas
There’s a lot of great content to pin in March! There’s something for every niche, so be sure to pin fresh, new, relevant content for your audience.